The Humans. In business one year project is here.
I help business leaders to create emotional connection through photography.
It is said that effective leadership requires an equal balance of your:
- facts and figures (what you do and how)
- personal credibility (for how long, with whom)
- emotional connection (your why)
Since 2010 I’ve helped business leaders to create a genuine emotional connection through photography. One of my proudest pieces of work was photographing Germany’s “Jamie Oliver” – Sarah Wiener – when she opened her traditional, wood-fired bakery in Berlin.
‘Each image tells a little story, which journalists find appealing. We get the feedback that our photos are different from the typical bland advertising stuff they normally have to deal with.’ Sarah Wiener, Wiener Brot
Many business leaders typically:
- hold themselves back from the limelight
- struggle to be themselves with a camera present
- don’t know how to use photos strategically
Purposeful Provocateur and Author of ‘Being Human’
‘I had the pleasure of working with Beth recently to develop a clearer “story” if you like about my business and particularly the “human element” and how it added to my overall offer. I found the experience to be a challenging one and ultimately very rewarding because Beth Jennings has an uncanny ability to get the the heart of all things “human” and take you to places you didn’t think possible. I now have greater clarity around my unique business offer and an amazing portfolio of photographs that more accurately represent me and why I do what I do. I would highly recommend working with Beth if you are looking for an edge that will differentiate you from the pack. I will definitely be calling on Beth again in the future.’
Here’s how to create a photo collection that you love:
- we have a conversation to deep-dive into what makes you tick
- we gather your confidence in capturing real-life moments that feel true
- we find your favourites and work out usage possibilities together
Author Sweet Spot Careers
I believe leaders embody a wealth of knowledge, values and beliefs that can be represented in photographs.
My mission is to help you to let go of societal conditioning that says how you ‘should’ look in photos.
Being human in business is becoming the new norm, everyone loves a good story and they are hungry for yours.
I’m known for holding a safe space for you to forget about the camera and be yourself, and making photos that help you create emotional connection with your tribe.
Ultimately I’m here to celebrate who you really are through photos that you feel proud to show.
What’s on offer
- Business leader portrait collections – for your personal profile
‘The photos captured my five years of living, breathing, working and studying purpose work globally. The images are a true, outer reflection of my internal confidence to be able to now stand on a stage and deliver my talk. They show my courage.’
- Staff head shots – showcasing your team
‘We are particularly impressed by how well Beth captured our culture.’
- Business life – the lifeblood of your product or service
‘We engaged Beth to capture the variety of work that Hitnet is engaged in. We took her to Cairns with us and literally ‘threw her in the deep end’ as plans were up-ended and developed on the fly. Beth took this all in her stride and was comfortable to go along with us, and the end product is a series of beautiful images that we are very proud of. We loved working with her and hope we get the opportunity again.’
- Your special event – positioning your business as a leading collaborator
TEDxMelbourne Salon, Jon Yeo
‘After seeing Beth’s previous work and the way she captures the spirit of the individual and location I was confident she could do the same for us for our TEDxMelbourne event. Needless to say the images were outstanding. Beth is super professional and can work to tight timelines. Beth is hard to beat!!’
- 12 months on retainer – if you have a lot going on throughout the year
Julie-Anne Black, Be Brilliant Now
‘Taking a new series of photos was, in the beginning a challenge for me. How will I share me? What will I do? How can I top the infamous green hat series? I wanted to dare myself to disrupt the boundaries of my status quo, walk my own path being raw, real, creative and authentic and Beth was right there to capture it. I love the new series we have created together.
Beth isn’t your standard point and shoot photographer. Prior to even putting the camera in her hand, she takes time to learn about you and your brand. She asks great quality questions that help you get in tune with how you want your brand to be represented.
Beth shines when she works with other talented business owners who are themselves on a mission to make a difference and share their gifts ‘Living a Life On Purpose’. If this is you talk to Beth about capturing your essence for the world to see.’
#1 Play the webinar
#2 ‘5 Ways to Stake Your Claim’ – download now
#3 The ‘anti-Self-Sabotage Manual for Business Owners’ – download now
#4 One hour of post production in 2 minutes:
For ideas and inspiration, check out more examples here.
How do we start?
There are many ways to capture your human angle.
It could mean personal pictures of you, the business leader.
Or it could mean pictures of your team, your business life, your special event or a combination.
A strategy phone call helps us decide the best course of action for you.
Let’s connect and take it from there.