What’s your purpose?
Living on purpose means to live with heart, be driven by a passion, and to feel that you’re doing what you’re meant to be doing with this one precious life.
Being influential means to live by a set of principles which infuse through everything you do. It’s impossible to ignore and inspires people to come with you on your journey.
Aristotle wrote that to be influential you need an equal balance of Logos – the facts and figures, Ethos – your personal credibility, and Pathos – your emotional connection.
Business owners tend to focus more on their Logos and Ethos, but overlook their Pathos.
It feels like big noting, they doubt their story would be interesting, or they don’t know which story to tell.
So they shy away from it.
Since the dawn of time, humans have loved stories. They form a bridge that once created can never be broken.
Without a healthy dose of Pathos, it’s very hard to bring the people with you.
So I provide a service that helps purpose-driven businesses deliver their pathos.
I’m currently gathering extraordinary stories like Anne Holland’s for an exhibition and book called Living on Purpose, which will uncover what living on purpose actually looks like in the real world.
In August 2015 I saw Anne’s invitation for her inaugural annual Shock Around the Clock Gala dinner on a Facebook feed.
I thought how awesome is this, and, look out, here comes Anne!
But also knew the people out there would possibly think, oh yeah, just another cause, as is often the case. As good as they all are, why should I support this one in particular?
I had some insider knowledge. I knew Anne’s story – her pathos – and felt compelled to do my part to help.
I told Anne about the Living on Purpose project, and invited her to be a part of it.
She really didn’t know what she was signing up for and it’s a mark of the woman to give anything a go if she feels it might help her campaign.
Together we documented her story, and photographed it, and this is the result.
What you’ll notice is that Anne isn’t selling anything, she’s just honestly sharing the facts, and showing who she really is through the photographs. It acts as a reminder of why it’s vital to get behind this important cause.
‘Beth has applied her passion for professional photography to a new direction as a ‘photo-biographer’ dedicated to showcasing individuals who are ‘Living on Purpose’. I was honoured and delighted to be invited by Beth to be one of her Living on Purpose subjects. Her series of thoughtful photographs created a compelling, sensitive, emotionally charged and insightful series of images which blended my personal story with my purpose to raise awareness about the importance of public access defibrillation programs to save the lives of cardiac arrest victims. Beth’s quiet, confident and relaxed style, attention to detail and comprehensive pre-shoot interview made the actual photography session a natural, spontaneous and stress-free experience. The finished micro-documentary of photographs and narrative created a powerful and moving presentation of my quest to make a difference and live a purpose. I applaud Beth and her achievements.’
The following piece was posted to Facebook the day after Anne’s signature event, Shock Around the Clock, held on Friday 9th October 2015 by a guest Elizabeth Camillo. She speaks about the impact that story telling had on the night:
“SHOCKTOBER”…Anne Holland is about saving lives.
I had the absolute honour of attending Anne Holland’s “Shocktober… shock around the clock” gala dinner event last night at Crown. As far as book launches go, it was an amazing experience, which taught the audience to cherish life and to help our fellow human beings in their moment of need.
We were treated to three amazing speakers who all gave their unique perspective on sudden cardiac arrest. The first speaker was Anne Holland herself who took us back to 2008. It was Christmas the first time all her children were back in Australia at the same time. Step forward a few weeks and they are preparing a family bbq, one final event before all the children again go their separate ways. Anne’s husband Paul had just completed a 2 hour bike ride along Beach Road, Anne is in the backyard seeing to the bbq and she suddenly hears a scream in the house. She says to herself, it’s either a fight or something terrible has happened. Inside the house, Paul had collapsed and already died. To hear this tragic story of how she and her children dealt with the shock was truly heartbreaking. Anne also shared with us the story of her friend Karen who died in her sleep from sudden cardiac arrest. Karen’s husband awoke on the morning they were to go to New Zealand for a holiday to find his wife had passed away. She shared the story of a fit 19 year old man, Stephen Buckman, who suffered a sudden cardiac arrest whilst playing football. Three fit happy people gone in an instant.
After Anne’s speech we were treated to a beautiful montage prepared by Beth Jennings. These images showed us that Anne regrets the loss of Paul not only as a husband, lover and father but also the lost opportunities to meet his grandchildren. All may have been prevented if we knew more about sudden cardiac arrest. Anne and Beth tore away the blinders we have on; showing us the human story behind the statistics, that every number is really a death, a broken hearted family and future opportunities that will never be.
Next to speak was Associate Professor Tony Walker ASM, ACEO Ambulance Victoria and Chair of the Aust. Resuscitation Council. He stunned us with some amazing statistics. 56 people died in fires in 2013 but 33,000 plus died from sudden cardiac arrest. It in fact kills more people than cancer and road deaths combined. We have no end of strategies to diminish the risk of cancer and to promote safe driving but nothing for sudden cardiac arrest.
The last speaker was Sean Purcell. Sean had had a lung infection that saw him collapse on Torquay beach during a run. He took us through the events of that day that saw 10 people come to his rescue, each playing a pivotal role in keeping him alive through several cardiac arrests he suffered on the beach until he arrived at hospital. That he suffered no brain damage, his specialist said, may have been due to the cold sand he lay on for so long. Destiny saw a unique number of souls come to his aid that day; people who had just completed their cardiac arrest training, a woman runner who sprinted the 2kms to get an AED from the local sports club, a determined rescue helicopter pilot who tried repeatedly to land in sand dunes…all worked to save Sean during the numerous cardiac arrests he endured on the beach, through the sand dunes and on his way to hospital. He was expected to die that night in hospital; a young man, a husband, a father of four children. He said during this recovery he felt like a 95 year old man and it was a long road of 19 months hard work.
These stories from a heartbroken wife, the emergency services worker and the survivor…are testimonies of how sudden cardiac arrest can touch everyone.
For myself, it was these amazing stories and Anne’s persistence in getting the message out that was the huge success of the night. That is what will stay with me forever and when anyone asks me about the impact of this event…it was the stories. Yes, we had a beautiful meal, gift bags, endless wine, competitions, laughter and being around great friends…but the stories made the night for me and are what make me go still and think about the possibility for change.
Well done, Anne. You are an inspiration, a fighter and the saver of lives. I can only see amazing opportunities for you and your message.
So what’s your story, passion and purpose?
Let’s see how I can help you deliver your pathos.
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