Today is the day I am leaping for joy!
A new client I always wanted? No……
Because Santa is coming soon? No…….
Because I finally have a new website that supports what I’m all about.
It’s been a rather unexpected and exhaustive six month journey to get here.
After 15 years of bumbling along on my own with 5 self made sites, then having one of those classic horror $5K website-building incidents that rendered me with something dated and offline within one year, the time came to ‘do it properly’.
Here was my last one from the homepage. It was OK but I was beginning to cringe when I knew people were going there.
It was time for a complete overhaul, not just a ‘website refresh’.
In the last couple of years I have been working hard to unpack my knowledge and repackage it up for people to solve their problems.
Pretty pictures are nice to have but what’s the point if they don’t come with a purpose.
The next layer was a 4 part coaching program with Sandy McDonald of Get It Right Online to get clear on my purpose, values, content, services etc. which started in June this year.
In essence it was a fact finding mission to establish what exactly it is I want to say and present in my business, and how the website will support that.
With me this is complicated because really I run three businesses in parallel – brand photography, family photography, and then the teaching side that includes the book.
And then there’s the 500 blog posts content as well.
Sandy and her team expertly brought it all together and realised my vision for how I want to be seen online.
You will notice a phrase that comes along with it that says ‘The Journey Captured’. This speaks to the big picture reason as to why I do what I do.
It is possible that in time the business name may change to that.
I recognise we are all on a journey, that where you are today will not be where you are tomorrow, that as soon as a moment happens it becomes a memory, and that when you come to the end of your life it’s the memories and photos that become important.
I assumed all photographers thought this way but it turns out it’s just me.
I see a camera as an essential tool in our lives for recording what matters. You know how it goes – a big moment happens and someone invariably says quick, grab the camera.
Sadly so often the moment is lost because the operator didn’t really know what they were doing (a bit like me with websites).
It’s all good to have a domain and some WordPress skills, but what’s use if you don’t know how to allocate and present your information properly?
So without further ado, welcome to my new website that expresses all that I am as an artist, author and teacher in an ordered fashion that makes sense, and where you can find what you need quickly.
Thank you Sandy!!! I’m so glad to finally have that monkey off my back.