Blue Toro is an Australia-wide mobile mechanic that services trucks and cars.
Founder, author and industry disruptor Janelle Gonzalez has held a clear vision from the start that profiling the individual mechanics was going to help set them apart from the competition.
On the very day that a new franchisee starts, he has his new truck delivered. Shiny and spotless, and wearing his new uniform, it’s time to create pictures for the company image bank for use on the website, social media and any printed collateral.
These pictures are mostly taken horizontal, with the mechanic positioned to the right of the frame for easy banner usage.
We preselect a location that has the distinctive flavour of the neighbourhood they service which helps to personalise each result.
This ongoing relationship means two great outcomes for Janelle:
- We book each new gig without rehashing the brief which saves her time
- Her Victorian mechanics have continuity in style from the same photographer
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