Book Agent Wanted – applications close 10 February 2015
I have a problem that I hope you are perfect to solve for me.
In mid-2014 I published a book called ‘Memories at your fingertips – organise your digital photos like a pro’. I did my research and saw a gap in the market.
The book answers the central question ‘how can I help enthusiast photographers manage all their digital photos?’
I teach and lead 3000 enthusiasts in two photography groups:
The common complaint is they have lost track of all their photos, don’t know how to enhance their images and would like to learn about how to present their photos like they used to with photo albums. It shows the reader how to set up one catalogue, get started on image enhancement and enjoy creative projects with their favourites. It only shows what they need, when they need it so that ultimately they can create a great foundation for a lifetime of digital photography enjoyment. It has been written around a software program called Adobe Photoshop Lightroom.
Readers of my book have reported feeling excited again about their photography, and relief that finally all their photos are in order.
The difference with my book to others similar in the market is it addresses only what is needed and is presented in step by step logical sequence to minimise the overwhelm feeling. Secondly, it presents with a softness, heart and inspiration rather than being just a dry technical book.
I have run a successful year of self publishing, raising project money for it with crowdfunding and had a well attended launch: http://www.pozible.com/project/177946.
I felt quite overwhelmed by the book after all of that, so it has sat to the side for six months while I attended to the daily running of my business. It’s time to get moving on it now.
You are the ideal person that is genuinely passionate about the need for this book in the world, is preferably a photography lover, personally relates to the value of the book, and wants to manage its successful reach to where people are invested in photography can access it.
It can go into bookshops and photography institutions like high schools and universities and has global potential to be marketed on and offline. I have presentations that I do that can accompany book sales:
What I need you to do for me:
– Present this book to where photography is taught at high school, community, TAFE and university levels.
– Later on at book stores once we have some results
– Get the book orders secured for me, and where it’s necessary and practical arrange for an author talk to go with the sale.
– Proactively put up your own ideas on where the book can go that I haven’t considered that are reflective of other areas of marketing knowledge you have, eg online, media, blogs, Google adwords etc.
The book is on Amazon as well: http://www.amazon.com/Memories-your-Fingertips-Beth-Jennings/dp/0987358111 with 30 listed reviews.
I don’t have the knowledge or capacity to get it out there to the global reach it deserves. But with your experience, expertise and passion for this book I know it will go far and wide.
I believe this book would do particularly well in the USA and Canada. Australia and the UK, and I would love to see it translated to other languages in due course.
What I can do for you: – offer 10% commission on sales. The book retails at $39.95AUD, wholesales at $24.95AUD. I expect book sales to occur wholesale by the box, not by the copy. In due course I will update the book with a new edition to stay current when Lightroom 6 comes out, so this will be a longer term than short term gig for you.
I also have a bigger product called The Camera Road Map – ready to be packaged for online purchase which in its parts currently sells at $500. It’s contains the book, a 2 hour camera-buttons-pressing workshop and 8 creative photography courses. My vision is that you buy a camera, you buy the Road Map packaged at $249, offered at various sale prices from time to time, and off you go. For the moment, I want to see how you go with the book alone, but the Road Map is also on the close horizon for you as well.
Why photography? Because I believe your life runs like a movie in real time, and photography gives you the power to hit ‘pause’ on the best bits.
If you believe what I believe about photography, and you feel and can demonstrate that you’ll be the right fit to manage the book as my Book Agent, and in time the Road Map, then awesome, I’d love to hear from you!
Desired Skills and Experience
I’m outcome focused, you need to demonstrate skills and experience in successful book marketing/PR/sales/landing the deals. Tertiary qualifications will be considered but are not essential. Most of all, I’m excited to hear your practical ideas and strategies for how to move my book in high volume.
Here’s the application form to download.