A new website was underway.
Through our investigation it emerged that Charley was positioning herself as the face of her business, and so photos that focused on her were needed. In the initial discussion I took a look at her pre-existing website.
Um…I was getting nothin’ from that site.
I hunted around for some videos, clicked through her online profile and just really couldn’t get an impression of her.
I’m thinking, this woman is dynamic, she gets results. And her new website HAD to showcase that.
Now I don’t have any say over how websites are designed and their content. But often photography informs their look and feel. I showed Charley a couple of examples of where that had happened with previous clients like this and this.
A couple of months went by after the photos were delivered.
One day I thought I’d look her up and see if the new site was live.
Holey toledo! Far out man, talk about going from bland to a vibrant rainbow.
If she doesn’t stake a serious claim in her industry now, then something is really wrong.
What do you think? An improvement?
I asked for a few lines of a testimonial, and Charley came back with this:
‘Beth Jennings has definitely mastered the art of capturing the REAL person behind that lens. I have to say I am amazed at what she did for me. Taking photos is one thing but coaching someone through the process from beginning to end is priceless.
For me anxiety, dread, uncomfortable and embarrassment are usually the words that go with me and the idea of photos. I turn into a statue, look like ‘I’m in pain when I try to smile and usually never use the end result because they don’t represent the true me. Hence I dread photos and avoid them as much as possible.
From the very first contact Beth put me at ease, after about 15 mins of talking with her I could tell she “got me” and my needs, she wasn’t just, “where & when” she was taking responsibility for me and my brand. I liked the sound of that and it meant I was happy to go to the next stage. When I met Beth I could tell she was as committed to the process as I needed her to be and willing to guide me, as anxiety driven as I was, through to the end result.
Yes I was nervous and still not convinced it would work but then her magic happened when she took her first few shots and showed me I was truly amazed. For the first time ever I loved what I saw and it was all me.
I don’t remember ever loving a photo of me like I did in that moment.
I noticed that Beth was then coaching me through the process and teaching me to think of clients and what I loved about my work so she could capture that in her lens. It worked.
I have found a new respect for photography and really can’t recommend Beth highly enough for her coaching ability and her creative talents blended together to create art work.
Thank you Beth for helping me face my fears and show my true character through my website branding… You nailed it!’
Good luck Charley!
‘I hate getting my photo taken’ is something I hear all the time.
We’ve all been battered and bruised by bad photography experiences. Maybe one day I’ll figure out what happened there…
Anyway, if photography was meant to be painful, I wouldn’t do it. And I love the chase of the great image even if it means getting over anxiety hurdles to get there.
If you’d like to ease in, let’s a have a chat and see what you’ve got in mind.
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