Kylie Bartlett is known as The Web Celeb and she helps businesses become web famous. Her book is called Friends with Benefits, and it was time to launch!
If you’re publishing a book and thinking about a launch, here are some great tips that we can learn from Kylie for making your event successful:
Attendees paid $55 for:
- a beautiful sit-down breakfast
- a keynote presentation from Kylie
- an on-topic speech from the mayor of Geelong, Darryn Lyons
- a copy of her book ‘Friends with Benefits’ included
The guests got some good value and Kylie sold a room-full of books: win-win.
2. Thought leadership
Attendees were treated to a 45 minute presentation of Kylie-gold on her topic, social media, an area that is still perplexing for many business owners. Delivering her knowledge served two purposes:
- demonstrated her knowledge in action which helped her credibility
- gave the audience some educational information they were seeking
3. Target market
If you’re going to get a room full of people together, you may as well make sure they are your target market for your book. That way, your sales success will be high at your event. The more books you get out there into the hands of people that need it, the better. Books are made to be read, not sit in garages.
4. Brand it
In some way, shape or form, incorporate your branding. Kylie’s brand colour is bright red so she had:
- two big red balloons up front
- her info banner near the speakers spot
- a branded envelope goodie bag
- branded name tags for the attendees
It brought the whole event together under ‘brand Kylie’.
5. Give ’em an offer
Reward them! Crikey, they’ve taken time out to come to your launch and forked out some cash, so reward them with an offer that’s exclusive to them.
- an ‘under your social media bonnet’ assessment for free
- a generously discounted package of DVD educational product
- book copy included in the ticket price
Venues can be expensive. So find a venue that share your client base and work together.
For example, Kylie held her event at Truffleduck. If you Google it you’ll see it’s primarily known as a wedding venue. Weddings are mostly held on Saturdays, whereas Kylie’s event was held on a Wednesday morning. They needed bums on seats at their venue and she could bring them in. Win-win.
7. Guest speakers
You need at least three speakers, possibly four. Kylie had four:
- an MC that will introduce you to the audience (could be connected with the venue) – Roxie
- you (this bit is well, kind of obvious!)
- someone with credibility whose story connects with yours – the mayor Darryn Lyons – very known in Geelong for his successful social media activities
- a client to speak on your behalf – in Kylie’s case the venue owner, who had also been one of her very happy clients
These people combined bring your event to life, and they all offer credibilty as to why your audience should listen to you.
8. Shoot it
Yes, I am going to say it – get it photographed and videoed professionally! Lighting can be messy at these venues and professionals know how to handle it. They are skilled in camera technicals, creative composition and decisive-moment timing in a way that neither smart phones nor Uncle Bob with the fancy camera can handle. It’s a big career moment and you only get one chance to get it right. Plus of course there will be personal moments of joy that are lovely to have too.
Check your chosen photographer’s work in event/corporate photography. Make sure that your stills photographer:
- can turn the work around within 24 hours
- will provide it formatted for web so you can get your story online straight away
- is briefed on your event times and special requests as there is no time for discussion on the day
9. Share it
Get that puppy out there on social media and your website – your community will love to support you in your new book adventures and your book launch makes a great story.
Definitely submit a press release to relevant media so a story can be written on your book. Kylie also had a PR agent, the amazing Sam Elam, added on top of all the magic above.
Thank you Kylie, for the opportunity to capture your great book launch event and to learn a thing or two as well! You surely know your stuff when it comes to creating a memorable event that celebrates your big milestone and also creates sales opportunities for you too.
‘I had the great pleasure of working with the ever talented Beth Jennings on my ‘Friends with Benefits’ book launch. To me, my book launch was like giving birth to a new baby and I wasn’t going to trust this all-important-role of capturing my magical moments with just anyone, I wanted the best so I had to hire the best and that was Beth Jennings. Beth has this uncanny knack of snapping her camera just at the right moment, where the photo literally paints a thousand words.
If only the best will do for you, then look no further than Beth Jennings!’
Kylie’s book Friends with Benefits may be purchased here. She can also help you get on top of your own book launch if it’s all too hard!
Do you have a special event coming up?
Let’s get your photography sorted.