Whenever I think corporate, I think hospital corners.
Suits and ties, everybody blending in and working together for the greater good of the company.
The personalities of individual employees isn’t particularly valued.
There’s a ‘public persona’ that everyone puts on to appear professional.
And it’s interesting, because in reality, quite often, that’s not what’s going on at all.
In fact it can be quite the opposite.
What I’m finding is that the corporate stereotype is the default position that many revert to, and then there are other companies that are making a conscious effort to move away from that mindset.
Corporate is all about being professional, making that great first impression, looking the part.
They don’t need to be told about the value of a good portrait, they already know that.
What comes next is really interesting. Do you perpetuate the stereotype in corporate – photographically speaking – which traditionally means white backgrounds, softboxes and static smiles?
Or do you try to represent your company in a more humanised way?
If so, how do you do that?
I was approached by Andrea stating that her company CCI Consulting had merged with Information Services Group and now everyone needed an update to their portraits. She wanted to show the people in the business as real people and to somehow get away from the typical corporate bland.
We captured her team at her offices in Hawthorn East, and then the whole company came together for a company day at the Melbourne Airport Parkroyal Hotel, which is when I photographed the rest.
I worked one by one with each person to give them their own background, pose and expression. Changing up these elements helps position each person as unique.
No studio with white backgrounds, instead, on location. No scary flash lighting, this is all natural light.
Subtle things make all the difference like sitting or standing, crossing arms or hands in pockets, bigger grins or calm smiles, in each case each person came away with a photograph that really captured them.
I received an email from Bruce, one of the executives who said:
‘Beth – you seem to have captured, not only the faces, but a lot of the characters.’
And the resulting images form a collection that showcase a proud team with personality and individuality.