Planning paralysis is when you know you need to get on with stepping out with great business portraits that speak precisely to all that you’re about, but you get so bogged down in trying to control all the details, that you don’t actually just get on with it.
It’s a bit like a Band-aid – you’re slowly picking at it, pulling at it gently, nudging it this way and that, months go by. And meanwhile, your market is missing out on seeing you through a new and exciting window.
Instead of – right off! From start to finish in a matter of days – bam – there you are for the world to see, and it’s done.
Meet Samantha Sagona, a portrait photographer. Yes! Gulp, I hear you say. She needed new portraits that speak to all that she is for her website, collateral, traditional & social media – the usual haunts.
Planning paralysis was by-passed by taking Samantha through a robust process which worked wonders to prepare via some homework and a phone call together. She didn’t have all the answers immediately and we worked it out together.
Through our fact finding we established that the National Gallery of Victoria would be perfect because she loves the modern and textural feel.
She also gets excited when she goes there, she loves to visit and gain inspiration for her own craft.
This next part is really important:
What we didn’t do was try to pin down exactly where we would shoot during our phone call or physically case out the place to choose the precise spots to use.
There’s a point to where we go in planning, and there’s a point where we leave it and with trust, throw it to the Gods on the day.
That’s why photography is fun, because we’re making art together (of you) and to create art is to deliberately go to the unknown.
On the day, my first port of call was to look for a spot for Samantha that would provide:
- smooth, even, diffused lighting so she won’t be squinting, and that will illuminate her face well
- a pleasing and interesting background that meets with her focus on modern and textural
Do you notice how the background simply serves as the canvas?
Can you see how her posing was inspired what this particular spot offered?
Finally, do you notice that all of Samantha’s pictures, bar the very last one, were all taken on the same spot?
So much came out of just standing by the wall, then sitting up on the ledge.
Even this black and white, with just her eye. I thought she might like to play with that because her brand rests on her name.
A couple of more classic style head shots that are perfect for social media, LinkedIn and the like.
In our initial planning we considered the water wall at the Gallery entrance.
We actually knew we already had what we needed, but thought, why not, let’s check it out, you never know.
Here I worked with a very slooooow shutter speed, to get that movement of the water and also that bit of movement in Samantha.
It’s a softer, dreamier look, and her hands in this pose give a very nurturing and gentle feel.
Can you believe that Samantha forewarned me that she was unphotogenic? Yeah, right. Heard that one before.
So, if you’re suffering from planning paralysis, now you know there’s a robust planning process and that there is a natural point where we let it go and find the best images on the day together.
This means that the simplest poses and most genuine expressions are found to capture photos that feel like you in a matter of minutes.
Shall we have a chat about how we might find the best way forward to capture the real you?
Get in touch.