Humanise your Business
make (something) more humane or civilised.
“his purpose was to humanise prison conditions”
synonyms: civilize, improve, better
give (something) a human character.
“dogs are wonderful friends but why do we try to humanise them?”
At the heart of it, business is intended as a vehicle for humans to solve problems for other humans.
Who are you speaking to, and what do you say when you talk to them? Do you remember that there is a human on the other side?
The human attention span is now just 8 seconds, so the heat is on to make an impact. People want to know, ‘why should I buy from you?’, and it’s your responsibility to give them a good reason.
People buy on emotion, it’s not rational, so you must be able to reach in and touch their spirit. Is it possible to do that in just 8 seconds?
The solution is simple. It starts with you.
Here’s what you get
- Your position re-examined: you, a leader? Yes, you.
- Three components for leading (not running) your business with influence.
- Four pillars that provide a reliable formula for humanising your business.
- Your uniqueness uncovered and why your market will care and respond.
- A simple tool for creating instantly meaningful connection.
Conversational, thought-provoking and fun.
No Power-point slide decks or cameras in sight.
Runs for 2 hours.
Works great for a room of up to 30 people.
What they say
(held at the Slow School of Business)
“Beth did really well and I was very impressed with her facilitation style!”
Slow School of Business founder
“Beth’s message is powerful and thought provoking and she delivers it with authenticity and integrity. Humanising business is the way forward for all organisations and Beth is a pioneer.”
Yamini Naidu, Business Storyteller